Media buyer GroupM said that it is making its Nexus Fusion retail media platform available to all clients of its EssenceMediacom, Mindshare and Wavemaker agencies. Fusion, which provides intelligence ...

GroupM within the next month will publish findings of a one year analysis of various methods currently used by the ad industry for calculating the impact media has on carbon emission and plans for it ...

GroupM has a new global boss. Christian Juhl, the former global CEO of Essence, was named global CEO of media buying giant GroupM on Tuesday. Juhl takes over for Kelly Clark, who joined as global CEO ...

As the world braces for a possible recession, the global advertising industry has remained robust – according to two holdco-owned media agencies, that is. Global advertising revenue grew 6.5% in 2022 ...

Sharb Farjami will take the reins of the North American operations of GroupM, the media-investment giant that is part of WPP. Farjami had been CEO of North American for Wavemaker, one of the big media ...

NEW YORK—GroupM has launched the GroupM Ad Innovation Accelerator, a new working group that will work to enhance traditional advertising sports for streaming audiences. The effort is particularly ...

WPP has restructured its most valuable property, the media-buying network GroupM, as the holding-company giant fights headwinds facing its business. GroupM global CEO Christian Juhl merged mPlatform, ...

GroupM this morning announced what it describes as a "first-to-market" deal with consumer-purchase behavior data provider NCSolutions that will enable GroupM agencies and clients to plan, buy and ...

Today marks the start of the first full week on the job for incoming GroupM global CEO Christian Juhl. I recently asked the new leader of the world’s largest media buying organization to let us know ...

Kirk McDonald, a veteran ad executive who has served as the face of WPP‘s large GroupM media buying consortium to U.S. advertisers, is leaving the company as it once again sets about to refashion its ...

NEW YORK—In a new forecast for the 2022 ad market and media landscape, GroupM is forecasting rapid growth for connected TV advertising in 2022 and beyond. But it is also predicting that the U.S. TV ...

The new live-action TV series is based on an in-development graphic novel revolving around lost cultures and supernatural events. By Nyay Bhushan Smallville producer James Marshall, GroupM ...