The commercial is part of a national contest by T-Mobile for high schools in towns with a population of less than 150,000. Select finalists will each score $25,000 to upgrade their football programs.

He also filmed a commercial with Kansas City Chiefs quarterback Patrick Mahomes and former NFL star tight end Rob Gronkowski as part of the partnership, and it released Thursday.

Florida star quarterback DJ Lagway is building a valuable NIL portfolio ahead of his sophomore season, and his latest move comes alongside NFL greats Patrick Mahomes and Rob Gronkowski.