Google's new Search Labs experiment, 'Ask for me,' uses AI to call local businesses (currently nail salons and auto repair ...

Google's marketing mix model, Meridian, promises to help advertisers better measure their marketing impact across channels.

Google has introduced "Ask for Me," a new experimental feature in Search Labs that automates calls to local businesses.

Demand Gen delivers 58% higher ROAS than Video Action Campaigns, according to Nielsen. One case study: Global clothing and and homeware retailer, Marks & Spencer exceeded forecasted ROAS by 186% with ...

Google says it has begun requiring users to turn on JavaScript in order to use Google Search, possibly in an effort to block ...

What Google is doing is still having a major effect on the freshness of data that SEO tools are able to deliver. There are ...

Google updates Search Quality Rater Guidelines, addressing AI content and new spam types. Google now defines and addresses AI ...

For the past week, we've been discussing how most of the third-party tracking tools have been showing much calmer and cooler ...

Google has made it mandatory for users to enable JavaScript, a widely-used programming language for making web pages ...