Alphabet's Google must face an antitrust lawsuit brought by a Texas-led coalition of U.S. states accusing the technology ...

Automated bidding in Google Ads promises to simplify campaign management and boost results – but it’s not foolproof. With the right bidding strategy, you can take control, optimize performance ...

Master Smart Bidding in Google Ads with this up-to-date guide. Learn strategies, avoid pitfalls, and optimize campaigns for better PPC performance. Imagine running campaigns that adjust bids ...

Search Engine Land » PPC » Mastering Maximize conversions bidding in Google Ads: A 3-minute guide Chat with SearchBot Please note that your conversations will be recorded. Welcome to a new ...

The bloc's competition regulator has handed down billions in fines to U.S. tech companies, leading President Donald Trump to complain Brussels is treating the U.S.

After the search giant welcomed more ads from small rivals like Ask.com, Google ad costs for some nonprofits ballooned.

(Bloomberg) -- Alphabet Inc. Chief Executive Officer Sundar Pichai is joining Silicon Valley executives bidding for a London-based cricket team, according to people familiar with the matter.

Google has announced the addition of new and advanced features to its Performance Max to set up advertisers for success in ...

Search Engine Land » PPC » Automated bidding in Google Ads: How to get the best results Chat with SearchBot Please note that your conversations will be recorded. Automated bidding in Google Ads ...