GA4 introduces 'key events' to replace conversions in behavioral analytics. Conversions will now be consistently defined across Google Ads and Analytics. GA4 is ...
In today’s digital era, where interconnectedness and data exchange reign supreme, application programming interfaces (APIs) play a pivotal role in facilitating seamless communication between different ...
It’s undeniable that Google Analytics (GA) has become a large factor in current marketing strategy development. As such, it’s no surprise that most successful marketers are familiar with the program.
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