Meanwhile, click growth remained steady and cost per click (CPC) increased, according to the latest Tinuiti report.

PMax campaigns can now be controlled through API placement exclusions, contradicting months of Google's documentation that ...

Google's Ads team has solved a number of migration tasks with AI and reports on its experiences in a paper: Some things work ...

Some advertisers, especially in segments like education, are facing increased competition and rising Costs Per Lead, with ...

Google’s search spending rose 10% YoY in Q4 2024, with advertisers favoring AI-driven formats like Performance Max.

Google has released its first major update to the Search Quality Rater Guidelines since March. Human evaluators use the ...

Google's search traffic and ad revenue continue to grow steadily, showing no prominent signs of slowdown. Read why I rate ...

Google is testing a new feature for its Chrome browser to save you from the pain of constant pop-up requests. The feature, ...

This especially rings true for a massive movement like artificial intelligence (AI), which can potentially shape the world ...

Google Ads updates Performance Max with advanced controls, improved reporting, and smarter targeting to optimize campaign ...

But for the legions of businesses that rely on Google for traffic, the change was jarring for another reason. Some companies, ...

Google is testing placing the chat button, the one that may use AI to respond to your questions, at the top of the Google Ads ...