Google Ads may be re-enabling paused keywords automatically, raising concerns about unexpected campaign expense ...

If you’re still building Google Ads around keywords, you’re behind. Here's what that means for eligibility, structure, and ...

As Google’s Ad Product Liaison, I often share updates and insights with the community of digital advertisers and, best of all, get to hear your feedback first-hand. We heard quite a lot after our ...

Google Ads has a new feature in the keyword planner tool that will auto-organize new keywords into ad groups for you. This feature will take your new keywords and auto-organize them into keyword ideas ...

Google has pushed out an update to its keyword planner tool that gives you new forecast views to get predictions on your keywords by regions and device/platform. The update also mentions that grouped ...

Overview: Clear campaign objectives focus Google’s optimization signals and improve cost efficiency across bidding and ...