Good Good Golf, a rapidly rising brand in the sport, announced Tuesday a multi-year partnership with the Northern Texas PGA.

Garrett Clark is the face of Good Good Golf, one of the fastest-growing brands in the market. They'll be the title sponsor of a 2026 PGA Tour tournament. Mike Mulholland / Getty Images They may not be ...

YouTube golf sensation Good Good is blurring the lines between amateur and professional golf, launching a PGA Tour event and ...

Creator-driven brand Good Good Golf is launching a Discord-based community program, with plans to introduce real-life leagues and national tournaments after raising $45 million earlier this year. The ...

Forbes contributors publish independent expert analyses and insights. Jamie Gutfreund covers the creator economy for CMOs Golf is changing faster than the industry can keep up. Younger fans are ...

The Good Good Desert Open was a refreshing change of pace, said golf fans who were disillusioned by the party scene at the WM Phoenix Open Pro-AM.

Pro golf is returning to Austin, Texas — and it’s bringing the YouTube generation along with it. On Monday morning, the PGA Tour announced its return to Austin for the Good Good Championship, a PGA ...