Indeed defines cause marketing as a “type of campaign in which a for-profit business seeks to advocate for a social cause while increasing profits.” In this way, cause marketing is different from ...

This has led to a common assumption: If AI makes marketing faster and more accessible, then quality should naturally improve as well. In reality, the opposite is often true. AI increases efficiency, ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Good marketing can have a huge impact on how nonprofit organizations achieve their fundraising goals and engage their communities. Though their financial objectives are different, nonprofits can learn ...

Many marketing professionals aspire to become excellent marketing managers who can direct entire teams toward commercial and creative success. Despite the allure of becoming a marketing manager, ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. I’m not particularly cross ...

Tourism marketing is never easy, especially when we consider that many people view much of the leisure travel and tourism industry as a non-tangible or nonessential product. Furthermore, tourism is ...