GLENDALE, AZ (AZFamily) — Liam Stevens started golfing about a year ago. “I started working at a country club,” he said. “It made me want to golf more and get better.” He decided to get fitted for ...

Golfers now have access to AI-driven tools that instantly value clubs using real sales data, while fitting programs like GOLF’s Fully Fit 2026 emphasize personalized gear selection. Platforms such as ...

Cobra Golf looks to take golf club design and innovation into the future with the new Cobra DS-Adapt lineup and 3D-printed Cobra 3DP irons. Featuring an industry-changing FUTUREFIT33 hosel, combined ...

Welcome to Fully Fit 2026, GOLF’s new platform for providing you with real-golfer insights into what 2026 gear might be best suited for your game. To this end, we assembled six GOLF content creators ...

Golf experts are highlighting wrist position as a crucial but often overlooked factor in both ball striking and custom club fitting. Understanding whether a player’s lead wrist is neutral, bowed, or ...

EVEN IF YOU’RE new to golf, you’ve probably noticed that there are many ways to invest time and money in the pastime. But what pays the biggest dividends for most players—especially those having ...