The Media Behavior Institute (MBI), which is preparing to launch its USA TouchPoints cross-media research service, announced that it has gotten investments from The Nielsen Company and GfK MRI. Each ...
GfK MRI Introduces 'Share Of Clock' Data, New Innovations Team Shifting From Impressions-Based Logic
In a sign that media planning is shifting from a historic share of media exposure framework to more of a time-spent logic, media research giant GfK MRI this morning unveiled a new product analyzing ...
NEW YORK--(BUSINESS WIRE)--GfK will be showcasing the latest digital, cross-media research approaches to explore key industry questions and deliver better answers for businesses at this year’s ...
It will help advertisers gain better insights in to radio’s ROI: Arbitron is partnering with GfK MRI and Media Monitors to boost radio’s presence in marketing mix models. Arbitron’s PPM radio ratings ...
NEW YORK--(BUSINESS WIRE)--GfK MRI and Cubeyou are joining forces to create an unmatched resource for understanding the interactions of social media and product usage – deep profiles of consumer ...
NEW YORK: GfK, in collaboration with TVB, has revealed preliminary results from the Media Comparisons 2016 research study, with findings that American consumers spend more time with television than ...
With all eyes peeled toward financial questions surrounding one of the largest media researchers -- comScore -- another biggie, Germany’s GfK, reportedly has put itself on the block. According to a ...
GfK is taking over the contract from Nielsen Media, which has been responsible for radio audience measurement in Australia for more than 60 years. This is GfK’s first audience measurement contract in ...
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