😨 Watch me take on the legendary One Chip Challenge and instantly regret it ... Perfect for fans of spicy food, funny reactions, and viral internet challenges. #OneChipChallenge #SpicyChallenge ...

Harris Wolobah, 14, died on Sept. 1 after completing Paqui's "One Chip Challenge" Michael Lee Simpson is a Digital News Writer at PEOPLE. His work has previously appeared in Entertainment Weekly ...

A Massachusetts teen died last week after eating a spicy chip for a social media challenge. According to CBS News' WBZ, Harris Wolobah participated in the “one chip challenge” on Friday ...

Edgy branding helped make Paqui’s One Chip Challenge a TikTok craze—and a brand disaster The branding details that made Paqui's marketing strategy so effective are what now makes it look so ...

The One Chip Challenge chip sells for about US$10 (RM46) and comes wrapped in a sealed foil pouch that is enclosed in a coffin-shaped cardboard box. The package warns the chip is made for the ...