It’s largely undefined because of lack of ROI. But this story changes all of that. Froot Loops cereal was experiencing a sales velocity decline (-17%) in a declining category and was losing its iconic ...

In the face of aggressive competition and a declining media budget, Burnett revitalized Kellogg's Froot Loops business and its icon Toucan Sam, using the 'Stolen Colors' campaign to turn apathy into ...

Not all cereal is gluten-free, and Froot Loops is no exception. First introduced in the 1960s, Froot Loops became an instant ...