Urban clothing brand Firetrap has released horror-themed an ad, as it looks to bring the brand back to its denim roots and introduce a new generation of consumers to the 23-year old brand and its ...

Youth clothing brand Firetrap is relaunching its website, with a new focus on cult brand icon Deadly the Gnome, making his debut appearance on the internet. Designed by new media agency Cimex, the ...

The Also Known As x Nike iD ‘Wet Paint’ pack Dunk auction has just ended. Congratulations to the winner, risingsun1940, for bidding and helping a good cause. The final price was $14,900 dollars which ...

Youth clothing brand Firetrap is planning its first TV campaign as part of its repositioning as a more fashion-conscious label. It is also considering using cinema advertising for the first time in ...

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Sports Direct is to keep Firetrap as a wholesale brand and not put it into Sports Direct stores, Drapers can reveal.

A story on fashion is not my usual Huffington fair, but I actually started my writing career working for an alternative fashion magazine called Sinzine and studied fashion at college back in my New ...

Digital consultancy Lateral has designed jeans brand Firetrap’s first e-commerce site, launching today. Simon Crab, creative director at Lateral, says that he was asked to create a site that could ...

Youth fashion label Firetrap is to embark on a £3m branding initiative which will include a revamped identity and the opening of its first dedicated store in August. Firetrap has been working with Dry ...

Sports Direct acquired the wholesale division of WDT, owner of young fashion brands Firetrap and Fullcircle, while the retail division was placed into administration, resulting in the closure of six ...