If you're a fast food aficionado, you're probably familiar with the two colors that dominate the fast food logo chain sphere, ...

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The fact that many fast food chains share similar colors in their branding is no accident. Red and yellow dominate the color palettes of many major chains, and the reason is color psychology. Over 90% ...

The real story behind the girl with the red braids.

Fast-food logos rarely stay the same. Over the decades, each redesign has mirrored shifts in design trends and customer expectations. The updates reveal how these chains want to be recognized—whether ...

Jaya Saxena is a former correspondent at Eater, and the series editor of Best American Food and Travel Writing. She explores wide ranging topics like labor, identity, and food culture. While loading ...

Add Yahoo as a preferred source to see more of our stories on Google. A McDonald's burger sits on top of a red and yellow box. - Robson90/Shutterstock Fast food chains seemingly do the most to get ...