Meta will pause its Reels Play bonus programs on Instagram and Facebook in the US, signaling the platforms will focus on ad-rev share models.

Some Facebook creators are getting paid bonuses for their views and engagement on the platform — but the programs aren't public.

Instagram has largely ended its Reels Play Bonus program in the US, shifting toward commerce-driven monetization and brand sponsorships as the main income source for creators. Sponsorship rates for ...

Instagram has overhauled its monetization system, replacing Reels Play bonuses with an engagement-based model that rewards interactions from followers rather than viral reach. The change, along with ...