I’m willing to overlook this, though, and say it’s the best sugar free chewing ... of soft peppermint. Not true to my memory, ...

Contains ten (10) 15-piece stick packs of EXTRA Gum Peppermint Sugarfree Chewing Gum A crisp, refreshing flavor that lasts Never run out with 10 packs of long-lasting, refreshing flavor Share ...

For a long time, chewing gum has had a fairly bad image in terms of tooth damage, which explains why brand identities favoured the more clinical, ‘dental hygiene’ aesthetic. With Extra, alongside ...

Objective 2: Change consumer behavior We needed to change consumers' gum purchase behaviors to drive penetration for Extra Gum. Objective 3: Improve brand healthWe wanted to significantly improve ...