If you want to get at the roots of contemporary advertising, you may need to go back about 2,000 years. It was Aristotle who first coined the three artistic proofs that are at heart of rhetoric and ...

When you persuade someone in your writing, your aim is to get them to agree with your point of view. Watch this video where teacher Mr Smith explores persuasive writing and gives you some examples of ...

There are many methods and examples of persuasion and ways to boost organizational safety receptivity, behaviors, and culture. In this brief article, I will focus on overview principles you might use ...

Zakary Tormala, associate professor of marketing at Stanford’s Graduate School of Business. Featured Guest: Zakary Tormala, associate professor of marketing at Stanford’s Graduate School of Business.

PERSUASION is the name of the big game in organizations. Safety professionals' effectiveness can ultimately depend on their ability to persuade others. This can encompass influencing senior management ...