Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

Differential analysis requires you to think about all the potential solutions to a particular business opportunity to determine which one is the most cost-effective. By analyzing the cost and revenue ...

Market segmentation is the process of analyzing the appropriate consumers to which a product should be targeted. It's about dividing broad target markets into subsets of consumers with similar wants ...

Brian Beers is a digital editor, writer, Emmy-nominated producer, and content expert with 15+ years of experience writing about corporate finance & accounting, fundamental analysis, and investing.