The all-important click-through rate for permission-based email campaigns has improved a bit in the first quarter, according to a new study by Bigfoot Interactive. Research by the email services ...

Email is an effective and affordable digital marketing strategy that many businesses rely on to reach customers. Implementing email marketing is straightforward, thanks to templates and platforms that ...

Because open rates have become unreliable, you'll want to really pay attention to your clickthrough rates (CTRs) to gauge email performance. After all, you don't want people to just read your ...