The role of email marketing is to communicate and engage with your customers. Yet, in a saturated market, it can be challenging to get off the ground, and get it right. In this guide, we’ll walk you ...

Email has been an essential part of professional marketing since it was invented. Though tools have gotten more sophisticated and the best practices for using them have evolved, email is still one of ...

In the age of TikTok and text messages, email marketing remains one of the most cost-effective ways for brands to engage with customers. But with every company on the planet fighting for space in each ...

1. Invite web customers to sign up during checkout – ask for the most important data. 2. Incentivise customers to sign up to your email marketing – e.g. with loyalty points, discounts off future ...

Email: An endlessly reliable channel for marketers of every stripe. For years, marketers have counted on email as the channel with the highest ROI (an average of $36 per dollar spent). The future ...

Startups can begin building their brand from day one with a solid marketing plan. Learn what to include in a marketing plan ...

E-mail: Admit it, you love it. It's convenient, cost-effective and delivers the message fast. But, is your business using it effectively? Long, wordy e-mails with little to look at and subject lines ...

Think you're up-to-date on the latest email marketing trends? Think again! In this session, email expert Jay Schwedelson will uncover the latest and greatest email marketing tips, trends, and tactics ...

ZDNET experts put every product through rigorous testing and research to curate the best options for you. If you buy through our links, we may earn a commission. Learn Our Process 'ZDNET Recommends': ...