Hailey Bieber launched her skincare brand Rhode in 2022. Just three years later, it's been acquired by ELF Beauty for a billion dollars.

Luckily, ELF just made your summer gloss picks a whole lot easier, dropping three new shades in their already impressive range. Elf Glow Reviver Lip Oil in It's Giving Guava Price: $8 on ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. Give your lips a boost with the e.l.f. Lip Lacquer ($3 ...

ELF Cosmetics has released an $8 lip oil that many are comparing to a popular $40 Dior product. I tried the less expensive lip oil and can say it lives up to the hype. The drugstore version is ...

Discover why shoppers say e.l.f. Sun Boss Gloss SPF 25 shines over luxury brands with its $7 price and cruelty-free SPF lip protection and hydration.

We tested a range of lip-plumping glosses from brands including Million Dollar Facial, MAC, Elf, Project Lip Plump and more to find out. Scroll down for the results.

Jennifer Coolidge joins forces e.l.f. Cosmetics once again on the limited-edition "Dirty Pillows" lip collection and new campaign. Watch her hilarious new spot and get all the details here.

Elf Lip Plumping Gloss, Rs. 899 For a high-gloss finish that screams summer fun, look no further than Elf Lip Plumping Gloss. With a range of vibrant shades to choose from, you can add a pop of ...