I know a guy whose elevator pitch turned a chance meeting at a wedding into an opportunity to get funding his new business idea. So, does a good "elevator pitch" sound like something worth having?

Add Yahoo as a preferred source to see more of our stories on Google. You might have ended up here for one of three reasons: You don't know what an elevator pitch is but know you need one, you have an ...

This article is included in Entrepreneur Voices on Elevator Pitches, a new book containing insights from both sides of the board room to help you craft the perfect pitch. Buy it online from Amazon | ...

Forbes contributors publish independent expert analyses and insights. Mike Kappel is the Founder of Patriot Software, LLC. This article is more than 4 years old. Crafting an elevator pitch is an ...