Inside Disney's Push to Turn Its Princess Brand Into a High-Margin Lifestyle Franchise (Exclusive)

The company is embarking on an ambitious plan to expand its Disney Princess line from toys to more premium products, with a ...
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Disney Nostalgia Looks Different for Gen Z Parents—and It’s Not All Princesses Anymore

Gen Z parents often feel nostalgic for Disney Channel shows and Pixar movies from the 2000s more than older animated classics. Sharing childhood favorites like Hannah Montana or Toy Story helps Gen Z ...