Google has an announcement today: It’s not going to do something it has thought about, and tinkered with, for quite some time. Most people who just use the Chrome browser, rather than develop for it ...

Google is preparing to release in November additional tools for companies that evaluate their use of third-party cookies. It's a reminder to advertisers, publishers, platform providers, and the rest ...

This summer, Google conspicuously paused its long-held plans to abolish third-party cookies in its Chrome browser after failing to please a mix of privacy campaigners, regulators, and advertisers. The ...

While the long-term implications of Google halting its plan to deprecate third-party cookies are unclear, publishers should still prepare for all outcomes. Addressability remains an issue that the ...

Google is currently in the midst of a major antitrust trial (make that two antitrust trials, actually), which may result in the company being forced to sell off its popular web browser, Google Chrome.

Now that Google has scrapped its years-long effort to eliminate third-party cookies, marketers are collectively breathing a sigh of relief knowing they still have access to large pools of third-party ...

Federated sign-in, in particular a lot of SAML implementations, broke too. I expect these type of enterprise scenario edge cases saw a lot of "big company" pressure brought on the project. This is ...