Though all three major credit bureaus have recently begun selling directly to consumers in modest ways, Equifax Inc. on Thursday announced the biggest step yet in this direction, saying it would buy a ...

Direct marketing is not only still in vogue in 2019, it’s delivering incredible results. At call centers in particular, strategically driven direct marketing continues to influence consumers’ ...

Marketing services are being redefined — and print service providers are reinventing themselves to stay at the center of their clients’ communication strategies. Once offering customers customization ...

Every marketer worth their salt is constantly analyzing consumer data. For those who specialize in collecting that intel — through direct metrics, surveys and other instruments — well, let’s just say ...

Direct mail remains a strong choice for marketers moving into 2026. Here are some predictions for what to expect this year.

Do we even know what we are referring to these days when we say "marketing database"? The evolutions and revolutions in marketing have been and remain relentless. What was once the marketing database ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Today’s marketing channels are primarily digital, with ...