Taradel reports that integrating digital marketing with direct mail yields better engagement and ROI, as multichannel ...

Raising postage rates hasn’t exactly been a popular move among marketers and print service providers (PSPs) in the last few years. Last July’s USPS increase alone averaged 7.8%, which is why the ...

According to a new survey from Vertis, conducted by Marshall Marketing and Communication as reported in DirectNewsline, a significant majority of consumers still use direct mail as their primary way ...

While some company leaders may underestimate direct mail's current market position, the channel represents about $40 billion or ~20% of all US offline channel spend. The growing focus on synchronizing ...

Forbes contributors publish independent expert analyses and insights. John Hall covers entrepreneurial topics that help companies grow. Digital advertising seems to be everywhere. You turn on your ...

Today’s marketing channels are primarily digital, with email marketing and social media marketing growing in popularity because of their ease, reach and low cost. However, physical advertising can ...

Digital enthusiasts like to crow about the “death of direct mail,” but make no mistake: when combined with digital channels, direct mail can be even more effective now than ever before! Many marketers ...