Hailed as “digital natives,” members of the Gen Z often fall far short of the promises made about their tech skills.

Members of Gen Z are often referred to as “digital natives.” They were born and raised in the internet era and have been engaging with computers, tablets, smartphones, and other connected devices from ...

In two decades of guiding B2B enterprises through digital trends and transformations, I’ve witnessed seismic shifts in consumer behavior. None of them quite compare to what we’re seeing with Gen Z.

The newest adults, affectionately known as Gen Z, are characterized as digital natives, having grown up immersed in a world with smartphones and tablets. Because they never knew life without a ...

Companies crave loyalty from ultra savvy digital native Gen Alpha, but earning it takes a uniquely engaging approach The trick just may lie in harnessing the interactivity of video games in ways not ...