Jeanne Liedtka is a strategy professor at the University of Virginia's Darden Graduate School of Business, where she works with MBA students and executives on design-led approaches to innovation and ...

As designers working to improve the quality of life in other countries, the firm IDEO has spent more than 10 years creating a methodology focused on designing for the user. And now, IDEO wants to give ...

Annette Diefenthaler, senior design researcher and project lead for award-winning global innovation consultancy IDEO, is passionate about bringing human-centered design to systemic challenges in ...

Design thinking is a classroom strategy that can facilitate 21 st century skills while allowing students to take action on topics they are passionate about says Sanjli Gidwaney, Director, Design for ...

As I hunched over my bathroom sink for the umpteenth time recently, I wondered why it was acceptable for most adults to bend over to about half our height multiple times a day. “Adjustable sinks – Why ...

“To personalize an experience in the context of the moment–to understand what makes a customer human–Reinventors don’t just plumb lots of data, though they do that well. They’re design thinkers. They ...