I was hypothesizing about engagement recently, reminiscing about one of my previous titles as Engagement Architect, and came up with a simple way of looking at how to define the term (at least I think ...

The numbers paint a clear picture: We have a fundamental bottom-line problem with engagement. A report published by Gallup in late 2017 found that the problem is pervasive and global. In fact, ...

For advertisers to be successful with online campaigns, it is crucial to have a knowledge of how an audience engages with a Web site. Right now there is much disagreement about what engagement entails ...