Zartico and MMGY Global are Partnering to Help Tourism Organizations Better Measure and Optimize Digital Marketing Spend to ...
Trade Desk (NasdaqGM:TTD) has partnered with THG Ingenuity to bring premium retail media inventory from Cult Beauty and lookFANTASTIC onto its Kokai platform. The agreement gives advertisers new ...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rules Of The Game In September 2021, Google Ads switched from last-click attribution as its default measurement mode to ...
Marketing has never had more data – and never been more blind. Third-party cookies are disappearing, ad platforms guard their insights, and reports are riddled with ...
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A guide to attribution models in GA4
In Google Analytics 4 (GA4), attribution models aim to answer one of marketing’s most persistent questions: which channels drive results? The catch is that different models can give you different ...
NEW YORK, July 28, 2025 /PRNewswire/ -- Harmonya, the AI-powered insights platform helping CPGs and retailers enrich product data and uncover growth opportunities, announced today the addition of W23 ...
Media.net, a search intent-powered supply-side platform (SSP), today announced a partnership with Claritas, a provider of data-driven marketing attribution and optimization technology, introducing a ...
In today’s auto industry, data-driven marketing is more important than ever. Audiences now consume media across a dizzying array of platforms. While automotive brands and dealers face pressure to stay ...
Vibhor Kapoor is the President of AdRoll, a marketing and advertising platform that helps business-to-consumer brands grow their businesses. Third-party cookies have long been used by advertisers to ...
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