For brands, this opens a new lever beyond impressions. But publishers' first-party data and on-site inventory could become less valuable for targeting.

As data-driven ads lose impact, performance-creative strategies are helping brands blend data and creativity to produce more ...

Data unification matters. Unifying data across platforms creates a single source of truth, which enhances predictive accuracy and enables real-time customer insights. Personalization at scale.

Mining is a capital intensive business that requires capital raising and constant communication with current and future shareholders, stakeholders, vendors, governments, and employees. The mining ...

Business-to-business (B2B) marketers are under added scrutiny when operating in an economy undergoing major change. They might be dealing with a freeze on new tech implementations or resistance from ...

Email is the backbone of our digital identities, connecting online interactions, communication, and personal records. The email address translates consumer intent across platforms, silently anchoring ...

Expanded advisory focus aligns marketing evaluation with technology, operations, and business objectives.Toronto, Ontario--(Newsfile Corp. - February 12, 2026) - RemoteForce, a global remote workforce ...

In data-driven marketing (DDM), customer data is used to segment audiences and target more precisely, enabling marketers to deliver tailored messages, content and offers that are highly relevant to ...

Built to deliver ROI for less cost, Mailchimp now combines unified data with powerful automation across email and messaging Product innovations available in 185 countries and territories across North ...

This year, numerous publications (including AdExchanger) have reported stagnation in the gaming segment of the advertising ecosystem. These reports reference recent studies by the IAB and WARC/Dentsu, ...

Influencer marketing is among the key tools to help brands on TikTok, Instagram, and YouTube boost engagement and win over the audience's trust. Influencers enable ...

Marketing leaders say the greatest challenge they face in executing a data-driven marketing strategy is targeting segmented audiences, according to recent research from Ascend2. The report was based ...