The emergence of direct-to-consumer (D2C) strategies has opened fresh prospects and obstacles for mid- to large-sized companies. While some companies, such as Nike, have successfully increased their ...

Forbes contributors publish independent expert analyses and insights. Author, professor and founder. Deeply curious about leadership. We all remember when direct-to-consumer (D2C) was going to change ...

With the reduction of online dependence for purchases post the pandemic, ETBrandEquity asked a few D2C brands to unveil the upcoming trends they foresee in 2023 and how they plan to gird their loins.

The direct-to-consumer (D2C) market across the globe has registered phenomenal growth in the last two years, pivoted by the change in buying patterns of consumers, particularly post Covid. According ...

In today’s evolving shopping landscape, the term ‘Direct-to-Consumer’ (D2C) often comes up. But what does it actually mean, and why is it important? In India, the total addressable direct-to-consumer ...

D2C companies say they typically get blamed by customers even if it’s their logistics partner that's at fault. (AI-generated image) New-age brands selling directly to consumers (D2C) are getting more ...

D2C has been an absolute game-changer in the Indian retail industry, bringing customers a truly personalized and unique shopping experience that eliminates the need for intermediaries. And the best ...

Over the last few years, India has seen a huge rise in the number of direct-to-consumer brands. A country that was once dominated by traditional retail giants and online marketplaces, has now ...

We’re in the midst of a D2C revolution. Close to five years after the pandemic, which fuelled the .com culture, most brands we see today in India’s rich retail landscape are new-age D2C players ...