In an uncertain business environment and tight economic conditions, customer testimonials should never be taken for granted or underutilized—especially the ones captured on video. Sharing this type of ...

Over the course of 2025, the team at UNITS Moving and Portable Storage of Indianapolis set out to accomplish an ambitious and ...

Video isn’t just a “nice to have” for franchise brands anymore — it’s essential. But not all video does this equally well and too many franchises aren’t using it to its full potential. Franchise ...

Testimonial videos help businesses close sales. This is a fact that nobody can deny. But do you know why that is? It’s because testimonial videos build brand trust. Trust is the deciding factor for ...

I interview a lot of people on camera for all kinds of projects. This week alone I interviewed Jeff De’Angelo for a WVIA/PBS short documentary I’m producing for their short-take series, I filmed ...

Building trust with customers makes them far more likely to buy your products and services and continue doing business with you long term. Established businesses succeed because they’ve built trust in ...

I recently asked a marketing director about customer testimonials on his company website. He openly said, "The testimonials aren't real, I made them up. Everybody else does it, so why can't we?" My ...

Let’s face it — everyone loves getting a good customer testimonial. At the end of the day, when you start researching a product or service, one of the first things you do is see what other people have ...

INDIANAPOLIS, Feb. 3, 2026 /PRNewswire/ -- Over the course of 2025, the team at UNITS Moving and Portable Storage of Indianapolis set out to accomplish an ambitious and highly disciplined business ...