Opinions expressed by Entrepreneur contributors are their own. If the subscription methodology utilized by many software companies has served a larger purpose, it is that companies will benefit ...

Making a sale once is great—but what’s even better is when you gain a loyal customer from the sale. Once a customer purchases your product, it’s important to provide incentives for them to buy again.

TROY, Mich.--(BUSINESS WIRE)--Small business owners are less optimistic than they were a year ago and, as they accept a wider variety of payment methods such as debit and credit cards, digital wallets ...

Tucker Matheson is a co-founder and Managing Partner at Markacy, a digital marketing strategy firm headquartered in New York City. It's hard to get through a business day without hearing poor economic ...

As an ecommerce marketer, new customer acquisition and retention are always at the forefront of my Google Ads strategy. I’ve found Performance Max (PMax) is a key driver of both. It allows me to reach ...

Opinions expressed by Entrepreneur contributors are their own. Like everything good in the world, customers have value. And while their value as people is immeasurable, their value as customers can be ...

Researchers from Sichuan University, Tsinghua University, and University of California Davis published a new Journal of Marketing study that examines when and how a company’s own delivery services ...

University of Alabama at Birmingham Collat School of Business marketing expert and assistant professor Yufei Zhang, Ph.D., explains how this can be a big problem for retailers and offers her ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Collin Cohen It isn’t ...