Market research lies at the basis of any company’s success. It offers the best means to connect the business to its target ...

Learn how AI simplifies market research, offering fast, cost-effective insights. Perfect for businesses seeking smarter, ...

according to a study conducted by Sapio Research. For example, many companies are shifting from "growth at any cost" through net new logos to a focus on profitable growth. And with that, customer ...

Global spending on market research has doubled since 2016 ... and a fifth of it — $16 billion! — is devoted to customer surveys. Consider the experience of Qualtrics, one of the largest ...

According to Harvard Business Review (HBR), companies with high scores on brand loyalty and customer loyalty market research metrics grow revenues 2.5 times faster than industry peers and deliver ...

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators.

Nextiva, the leading unified customer experience management (UCXM) platform, today announced the results of its recent survey of customer experience (CX) decision-makers, providing insight into the ...

Microsoft's Customer & Market Research group (CMR) tracks nearly 20 portfolio brands, which enables a consistency in wording and audience-definition company-wide. Nonetheless, we continually challenge ...