Loyalty programs encourage shoppers to return to retailers by offering incentives like special discounts, sales, or free ...

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What is a loyalty program? It’s a program designed to get customers to come back. That’s different than true customer loyalty, but it’s a pretty darn good start. In our 2024 State of Customer Service ...

Customer loyalty isn’t just about repeat purchases—it’s about trust, emotional connection, and making people feel valued. The best loyalty programs blend smart design, personalized rewards, and ...

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

Loyalty isn’t love, it’s utility, habit and frictionless design, and it’s time marketers built programs that reflect that reality. Editor’s note: Loyalty isn’t love — it’s habit. In Part 2 of our ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. For years, loyalty programs promised sustained customer ...

A compelling loyalty and rewards program can be a significant differentiator in the competitive financial services landscape. These programs can improve customer retention at neobanks, add more value ...

Modern loyalty programs go beyond points and discounts—they focus on emotional engagement, personalization, and seamless experiences that keep customers coming back. By aligning program design with ...

Two-thirds of retailers offer loyalty programs, according to a Salesforce survey of 8,350 shoppers and 1,700 retail industry decision-makers released last week. Another 29% plan to roll out loyalty ...

Starbucks made some major changes to its long-standing loyalty program last month.

A loyalty strategy is now viewed as a must for restaurant brands. But many operators feel their programs are falling short, a ...