Lifetime value, or LTV, averages the total revenue generated by a customer during the entirety of your relationship. While the KPI often sounds cool and dandy, it can be difficult to improve. Doing so ...

When you strip the problem down to first principles, value creation in e-commerce subscription businesses comes down to only ...

Those of us who have seen software transition from perpetual licenses to recurring revenue SaaS businesses know there’s been a fundamental shift in how revenue is earned over time. Recurring revenue ...

The link between customer acquisition and long-term value remains frustratingly opaque. We have long relied on imperfect proxies — clicks, leads and initial conversions — while struggling to optimize ...

LTV:CAC isn’t always the best metric for PPC. Avoid pitfalls that can lead to misguided budget decisions and overestimated profitability. Savvy PPC marketers often praise LTV:CAC as a superior KPI for ...

Gathering and analyzing data is essential for validating and refining your business model. Important KPIs to monitor might include user acquisition cost, lifetime value of a customer, churn rate, ...

Customers have different expectations for businesses of different sizes, requiring companies to tailor customer experience (CX) strategies to match their current growth stage. While tactics differ, ...

AT&T has shown growth in customer lifetime value, maintained a strong customer base, and reduced long-term debt. Additionally, the stock looks attractively valued on an EV to revenue basis as compared ...