Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...
Modern CX depends less on where data lives and more on how signals, AI, and governance come together at decision time. For much of the past decade, customer data platforms (CDPs) were positioned as ...
The CDP market is expanding again in 2025 — but the action is with embedded tools and acquisitions, not fresh startups. The Customer Data Platform (CDP) industry is gaining fresh momentum in 2025 — ...
SAN FRANCISCO--(BUSINESS WIRE)--Hightouch has been positioned by Gartner as a Leader in the 2025 Gartner® Magic Quadrant™ for Customer Data Platforms. According to Hightouch, the evaluation was based ...
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