A customer complaint is a good opportunity to get an accurate snapshot of customer perception, and it tells a lot about a small business's performance. "Entrepreneur" magazine's website says that it ...

It's only a matter of time until your business receives a customer complaint. When the inevitable occurs, discuss the complaint with employees to resolve the situation effectively. With the right ...

Co-authored by Nigel Bairstow, Ph.D., and Mark Cario, The Marketing Revolution It's natural for customers to complain, which is an integral part of human nature. Our complaints can be either minor ...

For example, this week I called customer service to address issues with my internet and cell phone — and, hopefully, refund some fees. In both cases, customer service did nothing for me. Despite ...

HOW DO YOU HANDLE customer complaints? Most contractors think they do a good job of resolving them. But when asked, "How do you know?" most owners/ CEOs respond, "I don't!" Research shows that if ...

Reviews have become a central part of people's decision-making process. Although many consumers rate objective facts, such as technical specs, make and model, higher than subjective information, it is ...