Google Ads custom columns provide the flexibility to expand reports with more of the data points your individual business cares about. Now, Google is giving you even more options when creating custom ...

If you’re a control-loving performance marketer like me, Google hasn’t given you many reasons to smile lately in its headlong rush toward an AI-driven world. But there is one that has the potential to ...

Track and optimize to custom metrics tailored to your goals at all levels of your campaigns. Custom columns in AdWords can help marketers get more detailed insights into how their campaigns are ...

Microsoft Advertising is giving advertisers more flexibility in reporting, with custom columns now supporting all conversion metrics — a move aimed at deeper, more tailored campaign analysis. What’s ...

Google Ads has announced that impression share data can now be used to create custom columns. Previously, Google Ads had allowed average position to be included in custom columns but after sunsetting ...

Google has announced on Google+ they have added custom columns on the keyword and ad level. Google first added custom columns back in 2014 and then expanded it to support formula a year or so ago. Now ...

PPCGreg posted on Twitter that Google Ads has updated the design and look for the custom columns and also added some new metrics and the ability to use functions. Here is the new look shared by Greg: ...