Looking back at Windows 8 and Surface promos shows how creative Microsoft once was with promotions and why it may need a Windows 11.1 update.

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 7 hours ago By Adrianne Pasquarelli - 10 hours 34 min ago By Tim Nudd - 11 hours 53 min ago By Tom Wormald - 14 ...

The ad giant has encouraged its workforce to embrace AI tools and is investing in training to ensure workers understand their ...

AI is not a passing trend. We need to look at it as a structural shift in how we conceive and deliver advertising.

By rethinking creative as an interactive educational experience, and not just a promotional message, pharmaceutical brands ...

TV commercials were my childhood TikTok before any of us were using terms like “short-form video.” But like most creative ...

Agentic AI is changing this equation. By streamlining and accelerating campaign workflows, it allows marketers to meet rising ...

Christophe Collet founded S4M in Paris in late 2011. The company quickly became a key mobile partner for many of the most prominent media agencies in the French market. Today, S4M continues to expand ...

Andromeda and GEM now determine how ads are selected, ranked, and sequenced across Meta. Here’s what changed and what drives ...

Over the past several years, the rebranding of many ad agencies has left us awash in “positioning” firms. More and more shops began recasting themselves as “purpose-driven” or “socially conscious” or ...