You can unleash creativity in your organization by applying the science of creativity and taking advantage of its fundamental characteristics. The cornerstone of innovation is creativity. A lack of ...

Creativity has a branding problem. When many people think about creativity — especially people who don’t consider themselves to be creative — artists immediately come to mind. Sculptors, painters and ...

Jonah Lehrer is a columnist for the Wall Street Journal, a feature writer for The New Yorker, and the author of the best-selling books Proust Was a Neuroscientist (2007) and How We Decide (2010). His ...

Many people consider creativity the realm of the tortured soul. Think of Sylvia Plath, Kurt Cobain, or Vincent Van Gogh. Though there is no doubt that Plath, Cobain, and Van Gogh created works of ...

Endless scrolling can drain your mental energy and reduce your attention span. Creativity, on the other hand, restores focus.

Industry and educators are agreed: the world needs creativity. There is interest in the field, lots of urging but remarkably little action. Everyone is a bit scared of what to do next. On the question ...

The fusion of creativity and strategic thinking is no longer a luxury but a necessity. While traditional business skills are crucial for maintaining operations and managing resources, incorporating ...

MARIETTE DiCHRISTINA is editor in chief and senior vice president of Scientific American. She has been a journalist for more than 25 years. JOHN HOUTZ is a psychologist and professor at Fordham ...

Of all the so-called 21st-century skills, perhaps none is revered in both the education and business worlds as much as creativity. In the past year alone, creativity topped lists of the most valued ...