The camera pans across sunlit green pastures crowded with grazing cattle. A rancher from Floresville talks about the six generations of his family and their decades-long partnership with H-E-B. As the ...

As data-driven ads lose impact, performance-creative strategies are helping brands blend data and creativity to produce more ...

Innovations across additional GenStudio solutions including Adobe Firefly Services, Custom Models and Adobe Express optimize the content supply chain for businesses by unifying marketing and creative ...

Amazon has debuted Creative Studio, an AI tool inside the Amazon Ads Console that can research brands, generate concepts, storyboard campaigns, and autonomously produce ads for Amazon-owned properties ...

Amazon Ads has announced an agentic AI tool that enables advertisers to create campaign ads in Creative Studio. Jay Richman, vice president of creative products and technology at Amazon Ads, explains ...

Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. Plenty of executives describe themselves as “ninjas” and “rock ...

Let's be honest. You're probably reading this because your most recent ad campaign underperformed and you're wondering ...

Scott will present her first full collection for Proenza Schouler on Feb. 11, kicking off New York Fashion Week.

The evolution of advertising over the past 20 years has been nothing short of remarkable. It was not until 2005 that digital advertising became recognized as a legitimate advertising medium. According ...

Ozempic reunites Mac vs PC actors for new ads. The problem: diabetes drugs can't build social identity the way computers did for Apple.

Westpac has unveiled a new national advertising campaign and jingle, “Double You”, following a 25% increase in its ad spend in the last financial year.The campaign, developed by BMF, features ...

In today's digital age, many of us may muse over the foreboding statement "print is dead", but we beg to differ. While the genre may not be as kicking as it used to be, brands continue to make an ...