The number one challenge Patti Ernst has when it comes to creating content is time. “The sales team is well-trained, but we can’t always afford to wait. They want it by next Tuesday, and I know it ...

There are two important things I need to tell you about process. By process I mean the series of actions needed to achieve a goal. Applied to content marketing, process refers to the succession of ...

Whether they’re blog posts, social media posts, podcasts or newsletters, content has never been this important for a growing business. It’s one of the most effective ways for brands to stand out from ...

Lights, camera, action! Welcome to another episode of the Marketing Smarts Live Show. This episode features special guest May Habib, who delves into the transformative power of AI in B2B marketing. If ...

A whopping 76 percent of marketers plan to increase their content-marketing budgets in 2016, according to Curata. Really, though, this growth isn’t that surprising, given that most companies realize ...

Good content marketing isn’t about getting it right every time; it’s about learning what resonates with the audience to build ...

Content marketing has come a long way since its early days. You can no longer write something, post it online, and expect it to generate positive results because you were one of the first to write on ...

Opinions expressed by Entrepreneur contributors are their own. Embarking on a marketing campaign without a solid strategy is like trying to find a destination without directions or a map to guide you.

Content marketing is a lot like baking. While one ingredient – say a blog post, or chocolate chips – might be what a customer or snacker notices first, it’s hardly the only one in the recipe. In fact, ...

The growth in content marketing can be partially attributed to the increased adoption of marketing automation to support lead generation. Marketing automation, especially when integrated with a ...