Consumers are a tribal bunch, and the groups they choose to belong to are significant to how those consumers view themselves and live their lives. Much the way they pick like-minded friends, consumers ...

As consumer behavior shifts more rapidly, understanding in-home usage helps leaders reduce risk, innovate and stay ahead of ...

Even as overall inflation cools, food prices are still rising faster, keeping pressure on household budgets. Meanwhile, ...

As we enter into a new world of consumer behavior, enterprises are finding that they must keep up with constantly changing consumer preferences to win in their respective industries. With ...

Most people want to be sustainable, but have a hard time taking the necessary actions. According to Nielsen, a data analytics company, sustainability is the latest consumer trend. Their research shows ...

Music is widely used to motivate human behaviors and to influence mindset. Background music plays an important role in our everyday lives (eating, drinking, shopping, and driving). It is an important ...

As we enter the second half of this decade, consumer behavior continues to shift rapidly. There are many factors at play from rising consumer costs to higher digital engagement to an increased demand ...

NEW YORK — Consumer behavior will remain difficult to map out in 2023, but the lingering effects of the pandemic could clue marketers in on what’s to come in the months ahead, said Mark Mathews, vice ...

This is the first in a series of monthly conversations between Nation’s Restaurant News and The NPD Group, exploring how the restaurant industry is recovering from the COVID-19 pandemic. While the ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.

To me, there's always been a huge difference between going to a store like Target versus Walmart. Walmart is the store you go to when you need budget groceries or socks. Target is the store you go to ...

Life during COVID-19 leaves consumers feeling conflicted between saving for uncertainty or spending for reward. It is no surprise that consumer purchasing activity would be impacted by the economic ...