From the clothes we wear to the cars we drive and the art we admire, color plays a pervasive role in our lives. But beyond simple aesthetics, our preference for certain hues can be a surprisingly ...

Colors are thought to carry emotional meaning. Even more, many agree that color impacts us in the way we think and feel. We can find many sources that tell us to paint our bedroom walls in blues and ...

The psychology of color as it relates to persuasion is one of the most interesting—and most controversial—aspects of marketing. The reason: Most of today’s conversations on colors and persuasion ...