A man once asked for some of my chewing gum. When I refused him, he explained that he didn’t want it anyway ... Source: Geralt/Pixabay I’ll be the first to admit that the term ‘cognitive dissonance’ ...

Behavioural finance challenges the long-held assumption that investors are consistently rational. Decades of research now ...

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With the expanding knowledge of neuropsychology, what was previously speculation is now being confirmed through the use of imaging studies such as functional magnetic resonance (fMRI) to track brain ...

When was the last time you procrastinated? Are you doing it right now? For many college students, procrastination is one of the most common examples of cognitive dissonance: a psychological phenomenon ...