Over the last few years, several different methods of cleaning makeup brushes have gone viral on TikTok. Almost all of these methods involve everyday household items. Based on my research, there's one ...

The shift towards clean beauty is more than skin-deep. Market research company Statista reported that 76 percent of Gen Z consumers and 71 percent of millennials sought out clean beauty products in ...

Caroline Igo (she/her/hers) was a wellness editor at CNET and holds Sleep Science Coach and Stress Management certificates from the Spencer Institute. She received her bachelor's degree in creative ...

“Clean beauty” products avoid potentially harmful ingredients such as allergens and possible endocrine disruptors. But even natural ingredients in personal care products are not always safe. “Clean ...

More and more products promise “clean beauty,” along with plumper lips and fewer wrinkles. But what does that actually mean? By Elizabeth Paton New Year, new you. January often starts with resolutions ...

The beauty industry is no stranger to change, with trends coming and going. One trend seeing major investments and commitments from retailers in recent years is clean beauty. Over 65% of overall ...

Your grandmother’s cold cream had five ingredients you could pronounce. Your current moisturizer has thirty-seven ingredients that sound like a chemistry exam. Somewhere along the way, the beauty ...

Let’s start by stating the obvious: Even though this is our *inaugural* Clean Beauty Awards, clean is by no means a new thing in the beauty industry. In fact, clean is pretty much the beauty ...