Players on the fast-food chain’s Roblox game use their computer mouses to drag and drop ingredients from the virtual counter to an open-faced burrito. White rice, black beans, garlic guajillo steak, ...

Chipotle is giving away $1 million worth of free food on Monday, in honor of Cinco de Mayo. The brand announced its “Ingredient Quest” gaming experience on Roblox in a press release Tuesday. The game ...

Chipotle has gone back to the “metaverse.” The food chain said it is the first restaurant brand to premiere a national TV ad in the metaverse, which in this case means Roblox. The ad is dubbed ...

Cinco de Mayo is on May 5, and Chipotle is celebrating with a new gaming experience that can score fans some free food. The fast casual Mexican food chain announced on April 29 it is launching a "new, ...

Chipotle is celebrating Cinco de Mayo with five days of offers and a new digital gaming experience, “Ingredient Quest,” in Roblox’s Burrito Builder. Ingredient Quest challenges players to collect ...

GameSpot may get a commission from retail offers. April 7 is National Burrito Day, and Roblox is celebrating the occasion by launching a new burrito-themed game inside the sandbox title. The Chipotle ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. Chipotle Mexican Grill is celebrating Cinco ...

Chipotle Mexican Grill announced it is celebrating Cinco de Mayo with five days of real food, real fun and real prizes. On Cinco de Mayo, the brand is launching a new, immersive digital gaming ...

A promotion timed to Cinco de Mayo is part of the brand’s efforts to meaningfully ramp up marketing during what’s usually a softer summer season. Chipotle says Ingredient Quest and the larger ...

Celebrants often mark Cinco de Mayo in the U.S. by visiting Mexican-themed restaurants and drinking way too many margaritas. But Chipotle’s latest promo rewards those participating in virtual ...

Chipotle is offering customers a special treat in celebration of Cinco de Mayo! The Mexican food chain is giving away $1 million of free food for the upcoming holiday as it launches its new, immersive ...